I’m Jolene, I studied Graphic Design at Glamorgan University and came to work at International Greetings as a graduate 5 and a half years ago.

I work in the Export team in the Studio, which means I design for America, Canada and Europe, but the crackers I do design for our customers are all Tom Smith Crackers.

Working in the studio changes day to day, one day I could be painting the showroom and displaying our work for a customer meeting to the next designing and making a christmas cracker! I love the variety and mix of what I do at International Greetings!

Crackers have to be one of my favourite things to design, I love taking it from an initial concept through to the final mock up and choosing ribbons to decorate the cracker. One of my favourite designs I have done for Tom Smith crackers has to be this fun whimsy set!

tom smith crackers

When I’m not in the studio I love to travel, India has got to be one of my favourite places I have been lucky enough to see!

I love to read, cwtched up with a good book and a fire! And when I’m feeling crafty I love to sew and make things for the house, my last project was this tipi!


I live by the sea and love getting wrapped up and wellies on for a blustery walk along the beach with my beautiful chihuahua Millie, she also happens to be the best christmas gift I have ever received! Its like having my very own gremlin.


Christmas has to be one of my favourite times of year, its the time of year our whole family gets together and you cant beat a christmas dinner with all the trimmings! I love having crackers at the table and as tradition we all wear our paper hats! Even Millie Wears one!