Skip to content


We are committed to being a sustainable and environmentally conscious business working collaboratively with our supply chain, customers, employees and community.

As a market leader in our industry, we aim to minimise our impact on the environment by constantly challenging ourselves to find ways in which we can use our scale, people and product solutions to influence and drive positive, proactive change.


We aim to produce the most sustainable crackers on the market. Sourced responsibly, we have partnered with the Woodland Trust and The Trussell Trust, to help our customers do good every time they pull one of our world-famous Tom Smith Christmas Crackers.

Gift Wrap

Our Gift Wrap is shrink-wrap-free, offering a completely plastic-free and fully-recyclable Gift Wrap product. Designed and manufactured here in the UK, our Gift Wrap is printed on water-based inks and helps support local communities.

Christmas Cards

Our range of Recyclable Christmas Cards are plastic-free and printed on responsibly sourced paper. Our cards bear the mark of the Woodland Trust, as part of our long-term partnership with the trust.

Gift Bags

Our range of 2022 gift bags showcases a completely recyclable offering. Each range is supplied with a cardboard eurohook and recyclable, knotted paper handles. Our coordinated bags are the perfect solution to those looking for an environmentally-friendly way to share a gift.

Click here to learn more about Design Group UK’s Sustainability pledges and progress.