Tom Smith  – A Great British Tradition, Celebrating Christmas Since 1847

For nearly 178 years, Tom Smith has been at the heart of Christmas, creating moments of joy around tables and homes across the world. As the world’s largest Christmas cracker brand, our story is one of heritage, craftsmanship and continual creativity — a legacy we are proud to carry forward today.

From the very first sketch to the finished design, every Tom Smith collection is created with care and intention. Our latest behind-the-scenes film offers a glimpse into this journey, showcasing the artistry, design thinking and attention to detail that go into bringing our Christmas collections to life.

Rooted in tradition yet guided by fresh creativity, our designs reflect what families love about Christmas today, while staying true to the heritage that has defined Tom Smith for generations. The film also gives an early look at what’s ahead as we prepare to reveal our 2026 Christmas ranges in January.

Watch our brand film here: https://www.tomsmith-crackers.com/brand

Tom Smith is proud to hold a Royal Warrant as a supplier of Christmas Crackers and Wrapping Paper By Appointment to His Majesty The King — a distinguished honour first awarded in 1906. This recognition reflects our long-standing commitment to quality and craftsmanship, and our enduring place in British Christmas tradition.

At Tom Smith, Christmas is about more than celebration — it’s about care and connection. We are proud to continue our partnership with Trussell, the UK’s leading anti-poverty charity and community of food banks. To date, we have donated £406,000, including a recent £100,000 donation, helping to support individuals and families facing hardship.

We would like to thank everyone who supports Tom Smith and helps us make a positive difference beyond the festive season.

Find out more about Trussell: https://www.trussell.org.uk/